Michael B. Jordan is being accused of cultural appropriation as he seeks to trademark a centuries’ old festival name originating in the Twin Island Republic of Trinidad and Tobago in the Caribbean. Reports Urban Islandz
On Sunday, irate Trinidadians dragged the Black Panther actor after news surfaced that he was launching his own rum called “J’Ouvert”, a prominent name associated with carnival in Trinidad and Tobago.
A video of the announcement was posted by Jordan’s girlfriend Lori Harvey, the stepdaughter of Steve Harvey.
“Congratulations on the launch of your rum baby!!! I’m so proud of you!!!” she posted on her Instagram account along with a photograph of the actor who stands in front of a logo which also looks oddly similar to the carnival logo popular for other established brands.
News of the rum caused Trinidadians to fume online as they claimed that the actor had no ties to the island. However, unconfirmed reports suggest that Jordan’s business partner is a Trinidadian, as some persons felt that if this was the case, they might be fine with Michael B. Jordan being associated with the name as his brand.
