India: Haldiram’s will trademark its name and logo

Indian food trademarks appear to be flavor of the month

Haldiram’s will trademark its name and logo after an Indian court affirmed that they had been associated with the popular food brand and eatery for over six decades.

In a ruling on Wednesday, the Delhi High Court said Haldiram’s had been using its mark and its distinctive red oval logo since the 1960s.

Founded in India’s Rajasthan in 1937, Haldiram’s is known for its “bhujia”, a crispy snack made from flour and spices, as well as a wide range of sweets, savouries and instant food equivalent of homecooked Indian meals and snacks.

Haldiram’s claims to have outlets in over 80 countries, with significant presence in the US, UK and Singapore, and reported total revenue of $1.5bn (£1.1bn) in 2023. Major Indian conglomerates, including the Tata Group, have tried to buy ownership stakes in the family business in the past, without much success.

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