Martindale Persuade Fortune To Publish Their Law Firms Ranking

Has nobody told Fortune that there are people out there who’ve been doing it better and longer. If any Fortune editors are reading we suggest they talk to Vault (ok only law schools -but they do know what they are doing and we’re pretty sure could knock you up a law firm list pdq) or in the UK there’s a plethora of companies who could give you a better ranking and accompanying copy that actually shows an understanding of the individuals, firms and market in general, try Legalease, for example


Here’s the standard self congratulatory email? delivered after many hours of hard lunching and conference attending..

November 3, 2011 – NEW YORK – LexisNexis (www.lexisnexis.com), a leading provider of content and technology solutions, today announced an agreement with Fortune Magazine and ALM Media Properties to help them compile and publish a “Top Ranked Law Firms” special report to appear in Fortune’s December 26 “Investor’s Guide” issue. The list of firms recognized in the report will also be featured on CNNMoney.com, law.com and martindale.com?.

To create this list of Top Ranked Law Firms, LexisNexis? Martindale-Hubbell? tapped its comprehensive database of Martindale-Hubbell? Peer Review RatingsTM to identify U.S. firms with 21 or more attorneys in which at least 1 in 3 of their lawyers achieved the AV? PreeminentTM peer review rating – the highest peer review rating available.

“Thousands of people use the Martindale-Hubbell? Legal Network every day to find local attorneys, confirm their credentials and select firms that provide services for their personal and professional legal needs,” said David Palmieri, Vice President and Managing Director of Marketing and Consumer Solutions at LexisNexis. “We’re excited to work with Fortune to help them compile their list of ‘Top Ranked Law Firms,’ and we’re delighted to help bring greater exposure to firms whose lawyers have been deemed by their peers to be among the best in the country.”

“We’re very happy to have teamed with LexisNexis Martindale-Hubbell and ALM to present the ‘Top Ranked Law Firms’ section in Fortune magazine. Fortune reaches more than 4.4 million business decisions makers, and this program will identify the leading legal counsel available to help successful businesses address their legal needs,” said Newell Thompson, Executive Director, Time Inc. Custom Content.

Fortune partnered with ALM, the leading provider of news and information to the U.S. legal industry, to co-produce the special section in the magazine and market it to advertisers in the industry.

Martindale-Hubbell Peer Review Ratings are driven by the confidential opinions of lawyers and members of the judiciary who receive invitations from LexisNexis Martindale-Hubbell to provide reviews of lawyers of whom they have professional knowledge. As the highest rating available, an AV Preeminent Peer Review certification mark is a significant accomplishment – a testament to the fact that a lawyer’s peers rank him or her at the highest level of professional excellence. Peer Review rated lawyers are not required to have a paid listing on Lawyers.comSM or martindale.com?.